Jennifer Garces de Marcilla
Why FQHCs Need to Rethink Marketing — and How ...

Recently, our Principal at FQHC Associates, Steve Weinman, was featured in a national article highlighting the urgent need for collaboration between hospitals and Federally Qualified Health Centers (FQHCs). With decades of experience leading and advising health centers, Steve shared why these partnerships are vital as health centers face shrinking margins and increased demand.

But partnerships alone aren’t enough. As the landscape shifts, FQHCs must also rethink how they market themselves to attract a broader patient base, including Medicare and privately insured patients. Without the right marketing strategy, many health centers risk losing ground financially — and ultimately limiting their impact on the communities they serve.

Why FQHCs Need to Rethink Marketing — and How Partnerships Can Help Them Thrive
Lesa Peterson
Why a Feasibility Assessment is Critical Before ...

Becoming an FQHC Look-Alike can bring major benefits—but skipping a feasibility study can lead to wasted time, money, and effort. This post breaks down why a proper assessment is essential, what it should include, and how expert guidance can improve your chances of success.

Why a Feasibility Assessment is Critical Before Pursuing FQHC Look-Alike Designation
Marketing
Jennifer Garces de Marcilla
Standing Out Is No Longer a Luxury—It’s a ...

FQHC marketing doesn’t have to be complicated—or expensive. In this post, I share five proven FQHC marketing strategies to help health centers get seen, build trust, and attract more insured patients. Whether you’re running an FQHC or working toward designation, these tips can make a real difference.

Standing Out Is No Longer a Luxury—It’s a Strategy for Sustainability
Jennifer Garces de Marcilla
[FREE Masterclass] Navigating Funding and ...

With potential policy changes and funding uncertainties ahead, relying solely on federal grants is risky. This webinar equips FQHC leaders with practical strategies to diversify revenue, reduce grant dependence, and secure long-term financial stability. Learn how to navigate upcoming challenges, attract more insured patients, and protect your center’s future—no matter what changes lie ahead.

[FREE Masterclass] Navigating Funding and Policy Uncertainties: The Revenue Security Roadmap for FQHCs
Marketing
Jennifer Garces de Marcilla
Marketing Strategies for FQHCs on a Tight ...

Marketing your FQHC doesn’t have to be expensive to be effective. Even with limited funding and uncertainty around federal funding for FQHCs, there are powerful, low-cost strategies to attract more patients and strengthen your community presence. From leveraging patient referrals and optimizing your Google My Business profile to engaging on social media and hosting free health events, this guide covers practical ways to market your health center without stretching your budget. Keep reading to learn how to maximize your reach while staying cost-conscious!

Marketing Strategies for FQHCs on a Tight Budget: How to Stay Visible and Engage Patients

patient engagement

Technology Integration Challenges in Connected Care

Technology Integration Challenges in Connected Care

Technology has a lot of potential to improve efficiency and health outcomes in the complex practice of healthcare, from time-sensitive interventions in the hospital environment to long-term preventative measures among patient populations. Diagnostics, data management, patient engagement, and personalized medicine all stand to benefit from greater technology integration in a holistic, connected care model. Despite this, there are many hurdles that prevent technology from being adopted as quickly or effectively as it could be. Let’s take a look at the challenges contemporary healthcare organizations face.

The Digital Front Door: Meeting Key Patient Engagement Needs

The Digital Front Door: Meeting Key Patient Engagement Needs

Current trends in healthcare are prioritizing patient needs more than ever. Patients have indicated[¹] that they want healthcare companies to give them consumer-centric tools that offer the same freedom and convenience experienced in industries such as retail and modern banking. For example, 60%[²] of patients would like providers to use texts between appointments, and 76%[²] of patients want healthcare companies to provide an easy way to understand and pay medical bills.

 
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