Jennifer Garces de Marcilla
Why FQHCs Need to Rethink Marketing — and How ...

Recently, our Principal at FQHC Associates, Steve Weinman, was featured in a national article highlighting the urgent need for collaboration between hospitals and Federally Qualified Health Centers (FQHCs). With decades of experience leading and advising health centers, Steve shared why these partnerships are vital as health centers face shrinking margins and increased demand.

But partnerships alone aren’t enough. As the landscape shifts, FQHCs must also rethink how they market themselves to attract a broader patient base, including Medicare and privately insured patients. Without the right marketing strategy, many health centers risk losing ground financially — and ultimately limiting their impact on the communities they serve.

Why FQHCs Need to Rethink Marketing — and How Partnerships Can Help Them Thrive
Lesa Peterson
Why a Feasibility Assessment is Critical Before ...

Becoming an FQHC Look-Alike can bring major benefits—but skipping a feasibility study can lead to wasted time, money, and effort. This post breaks down why a proper assessment is essential, what it should include, and how expert guidance can improve your chances of success.

Why a Feasibility Assessment is Critical Before Pursuing FQHC Look-Alike Designation
Marketing
Jennifer Garces de Marcilla
Standing Out Is No Longer a Luxury—It’s a ...

FQHC marketing doesn’t have to be complicated—or expensive. In this post, I share five proven FQHC marketing strategies to help health centers get seen, build trust, and attract more insured patients. Whether you’re running an FQHC or working toward designation, these tips can make a real difference.

Standing Out Is No Longer a Luxury—It’s a Strategy for Sustainability
Jennifer Garces de Marcilla
[FREE Masterclass] Navigating Funding and ...

With potential policy changes and funding uncertainties ahead, relying solely on federal grants is risky. This webinar equips FQHC leaders with practical strategies to diversify revenue, reduce grant dependence, and secure long-term financial stability. Learn how to navigate upcoming challenges, attract more insured patients, and protect your center’s future—no matter what changes lie ahead.

[FREE Masterclass] Navigating Funding and Policy Uncertainties: The Revenue Security Roadmap for FQHCs
Marketing
Jennifer Garces de Marcilla
Marketing Strategies for FQHCs on a Tight ...

Marketing your FQHC doesn’t have to be expensive to be effective. Even with limited funding and uncertainty around federal funding for FQHCs, there are powerful, low-cost strategies to attract more patients and strengthen your community presence. From leveraging patient referrals and optimizing your Google My Business profile to engaging on social media and hosting free health events, this guide covers practical ways to market your health center without stretching your budget. Keep reading to learn how to maximize your reach while staying cost-conscious!

Marketing Strategies for FQHCs on a Tight Budget: How to Stay Visible and Engage Patients

Why FQHCs Need to Rethink Marketing — and How Partnerships Can Help Them Thrive

Why FQHCs Need to Rethink Marketing — and How Partnerships Can Help Them Thrive

Recently, our Principal at FQHC Associates, Steve Weinman, was featured in a national article highlighting the urgent need for collaboration between hospitals and Federally Qualified Health Centers (FQHCs). With decades of experience leading and advising health centers, Steve shared why these partnerships are vital as health centers face shrinking margins and increased demand.

But partnerships alone aren’t enough. As the landscape shifts, FQHCs must also rethink how they market themselves to attract a broader patient base, including Medicare and privately insured patients. Without the right marketing strategy, many health centers risk losing ground financially — and ultimately limiting their impact on the communities they serve.

Standing Out Is No Longer a Luxury—It’s a Strategy for Sustainability

Standing Out Is No Longer a Luxury—It’s a Strategy for Sustainability

FQHC marketing doesn’t have to be complicated—or expensive. In this post, I share five proven FQHC marketing strategies to help health centers get seen, build trust, and attract more insured patients. Whether you’re running an FQHC or working toward designation, these tips can make a real difference.

[FREE Masterclass] Navigating Funding and Policy Uncertainties: The Revenue Security Roadmap for FQHCs

[FREE Masterclass] Navigating Funding and Policy Uncertainties: The Revenue Security Roadmap for FQHCs

With potential policy changes and funding uncertainties ahead, relying solely on federal grants is risky. This webinar equips FQHC leaders with practical strategies to diversify revenue, reduce grant dependence, and secure long-term financial stability. Learn how to navigate upcoming challenges, attract more insured patients, and protect your center’s future—no matter what changes lie ahead.

Marketing Strategies for FQHCs on a Tight Budget: How to Stay Visible and Engage Patients

Marketing Strategies for FQHCs on a Tight Budget: How to Stay Visible and Engage Patients

Marketing your FQHC doesn’t have to be expensive to be effective. Even with limited funding and uncertainty around federal funding for FQHCs, there are powerful, low-cost strategies to attract more patients and strengthen your community presence. From leveraging patient referrals and optimizing your Google My Business profile to engaging on social media and hosting free health events, this guide covers practical ways to market your health center without stretching your budget. Keep reading to learn how to maximize your reach while staying cost-conscious!

Attention FQHC Leaders: FQHC CEO Connect Bootcamp Launching in March!

Attention FQHC Leaders: FQHC CEO Connect Bootcamp Launching in March!

The FQHC CEO Connect Bootcamp is a 5-month group coaching program designed for FQHC CEOs, CFOs, and COOs.

This program offers structured guidance, expert strategies, and peer support to help you navigate the complexities of FQHC leadership while building a financially sustainable, high-performing health center.

Healthcare Cybersecurity: Securing Your Digital Supply Chain & Patient-Facing Tech

Healthcare Cybersecurity: Securing Your Digital Supply Chain & Patient-Facing Tech

Cyberattacks targeting the supply chain are an increasingly prevalent threat in the healthcare industry, especially as the modern healthcare supply chain contains significant digital elements, such as the patient engagement vendors that provide public-facing digital tools. These third-party apps and patient-facing tools process sensitive patient data and connect with a healthcare organization’s source systems on the supply chain. As such, they are tempting targets for cybercriminals, who can sell this data on the black market or lock it up with ransomware until they are paid.

How to Increase Patient Adoption of Digital Tools

How to Increase Patient Adoption of Digital Tools

Digital technology can do wonders when it comes to streamlining the work of delivering efficient quality care to patients. The use of patient portals, EHRs, mhealth apps, and wearable tech can all empower patients to be more active in their healthcare, get faster treatment, and access preventative care earlier on. But with all the capabilities of modern technology, we find that many patients are slow to adopt digital tools. If this is the case for your healthcare organization, we recommend the following tips to increase adoption.

Technology Integration Challenges in Connected Care

Technology Integration Challenges in Connected Care

Technology has a lot of potential to improve efficiency and health outcomes in the complex practice of healthcare, from time-sensitive interventions in the hospital environment to long-term preventative measures among patient populations. Diagnostics, data management, patient engagement, and personalized medicine all stand to benefit from greater technology integration in a holistic, connected care model. Despite this, there are many hurdles that prevent technology from being adopted as quickly or effectively as it could be. Let’s take a look at the challenges contemporary healthcare organizations face.

 
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