Recently, our Principal at FQHC Associates, Steve Weinman, was featured in a national article highlighting the urgent need for collaboration between hospitals and Federally Qualified Health Centers (FQHCs). With decades of experience leading and advising health centers, Steve shared why these partnerships are vital as health centers face shrinking margins and increased demand.

But partnerships alone aren’t enough. As the landscape shifts, FQHCs must also rethink how they market themselves to attract a broader patient base, including Medicare and privately insured patients. Without the right marketing strategy, many health centers risk losing ground financially — and ultimately limiting their impact on the communities they serve.