Jennifer Garces de Marcilla
Why FQHCs Need to Rethink Marketing — and How ...

Recently, our Principal at FQHC Associates, Steve Weinman, was featured in a national article highlighting the urgent need for collaboration between hospitals and Federally Qualified Health Centers (FQHCs). With decades of experience leading and advising health centers, Steve shared why these partnerships are vital as health centers face shrinking margins and increased demand.

But partnerships alone aren’t enough. As the landscape shifts, FQHCs must also rethink how they market themselves to attract a broader patient base, including Medicare and privately insured patients. Without the right marketing strategy, many health centers risk losing ground financially — and ultimately limiting their impact on the communities they serve.

Why FQHCs Need to Rethink Marketing — and How Partnerships Can Help Them Thrive
Lesa Peterson
Why a Feasibility Assessment is Critical Before ...

Becoming an FQHC Look-Alike can bring major benefits—but skipping a feasibility study can lead to wasted time, money, and effort. This post breaks down why a proper assessment is essential, what it should include, and how expert guidance can improve your chances of success.

Why a Feasibility Assessment is Critical Before Pursuing FQHC Look-Alike Designation
Marketing
Jennifer Garces de Marcilla
Standing Out Is No Longer a Luxury—It’s a ...

FQHC marketing doesn’t have to be complicated—or expensive. In this post, I share five proven FQHC marketing strategies to help health centers get seen, build trust, and attract more insured patients. Whether you’re running an FQHC or working toward designation, these tips can make a real difference.

Standing Out Is No Longer a Luxury—It’s a Strategy for Sustainability
Jennifer Garces de Marcilla
[FREE Masterclass] Navigating Funding and ...

With potential policy changes and funding uncertainties ahead, relying solely on federal grants is risky. This webinar equips FQHC leaders with practical strategies to diversify revenue, reduce grant dependence, and secure long-term financial stability. Learn how to navigate upcoming challenges, attract more insured patients, and protect your center’s future—no matter what changes lie ahead.

[FREE Masterclass] Navigating Funding and Policy Uncertainties: The Revenue Security Roadmap for FQHCs
Marketing
Jennifer Garces de Marcilla
Marketing Strategies for FQHCs on a Tight ...

Marketing your FQHC doesn’t have to be expensive to be effective. Even with limited funding and uncertainty around federal funding for FQHCs, there are powerful, low-cost strategies to attract more patients and strengthen your community presence. From leveraging patient referrals and optimizing your Google My Business profile to engaging on social media and hosting free health events, this guide covers practical ways to market your health center without stretching your budget. Keep reading to learn how to maximize your reach while staying cost-conscious!

Marketing Strategies for FQHCs on a Tight Budget: How to Stay Visible and Engage Patients

The 7 Essentials Steps For a Secure Patient Portal

The 7 Essentials Steps For a Secure Patient Portal

Healthcare services are meeting patient demand by becoming increasingly digitized. These digital healthcare services are often developed by third parties and access electronic health records (EHR), revenue cycle management (RCM) systems, and other databases that include sensitive and legally protected information. While these electronic services are beneficial to both patients and providers, they create an increasingly complex software supply chain, with more potential vulnerabilities that are being targeted by hackers[¹]. Healthcare providers can find it difficult to manage effective oversight of these supply chains - including the relationships between different software tools, who has access to what data, and where there might be potential weaknesses.

Taking Patient Engagement to the Next Level While Advancing Telehealth, RPM, and Automated Messaging Initiatives

Taking Patient Engagement to the Next Level While Advancing Telehealth, RPM, and Automated Messaging Initiatives

Join the FQHC Connect team and John Deutsch, CEO of Bridge (an FQHC Connect community sponsor) for this free webinar and panel discussion on Thursday July 14th from 1pm - 2pm Eastern.

We’ll be discussing the challenges and solutions for:

  • Telehealth

  • Remote Patient Monitoring

  • Automated Patient Messaging

Now Available! Advances in HIV Prevention: Engagement and Persistence in Federal & Public Health Settings | 1.0-hour CME/CE | On-Demand Webcast Series

Advances in HIV Prevention: Engagement and Persistence in Federal & Public Health Settings | 1.0-hour CME/CE | On-Demand Webcast Series

New advances in pre-exposure prophylaxis (PrEP) are poised to transform HIV prevention, and providers in public and federal health settings must stay informed to deliver the best care to diverse and underserved patients. Listen to this webcast to hear from HIV experts as they:

  • Review new evidence and guidelines on HIV prevention

  • Navigate case-based challenges surrounding PrEP initiation and monitoring, as well as patient engagement and adherence

  • Share clinical pearls and lessons from the field

Listen to the Webcast HERE

The Digital Front Door: Meeting Key Patient Engagement Needs

The Digital Front Door: Meeting Key Patient Engagement Needs

Current trends in healthcare are prioritizing patient needs more than ever. Patients have indicated[¹] that they want healthcare companies to give them consumer-centric tools that offer the same freedom and convenience experienced in industries such as retail and modern banking. For example, 60%[²] of patients would like providers to use texts between appointments, and 76%[²] of patients want healthcare companies to provide an easy way to understand and pay medical bills.

[FREE WEBINAR] The No Surprises Act and Good Faith Estimate: What you need to do to comply with the Act and exactly how to do it.

[FREE WEBINAR] The No Surprises Act and Good Faith Estimate: What you need to do to comply with the Act and exactly how to do it.

Struggling to figure out what you need to do to comply with the No Surprises Act? Unsure if you are doing the Good Faith Estimate correctly?

Join us for a free, one hour discussion with Certified Professional Biller and FQHC Connect sponsor Jasmine Vializ, where all your questions will be answered.

Learn what you need to do to comply with the Act and exactly how to do it.

After this webinar, there will be “no surprises” left for you and your health center!

[FREE WEBINAR] Medicare’s Big Investment in Chronic Care Management in 2022!

[FREE WEBINAR] Medicare’s Big Investment in Chronic Care Management in 2022!

Did you hear the big announcement from Medicare?...

Medicare increased Chronic Care Management (CCM) reimbursements by up to 50% on January 1st!

Join us on March 1st at 1pm Eastern as we discuss how a well-managed CCM program can have a strong positive impact on healthcare results and organizational profitability for your FQHC.

 
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